GE has announced that vice chair Beth Comstock will retire from GE effective December 31, 2017, after 27 years of service.
Ms Comstock has led the company’s efforts to accelerate new growth through GE’s Business Innovations unit.
This unit includes Current, GE Lighting, GE Ventures, and GE sales, marketing and communications.
Under her leadership, GE expanded into new areas of innovation by investing in future technologies, launching new business models, and partnering to help GE work in more entrepreneurial ways, including the development of the FastWorks approach across GE.
During her tenure , GE’s brand value has grown to more than $44 billion, one of the world’s most valuable and trusted brands.
As Chief Marketing Officer, she expanded marketing’s role in innovation and led with a digital-first approach, helping seed GE’s digital transformation.
She created the company’s sustainable business strategy, ecomagination, which has generated billions of dollars in revenue and increased the company’s focus on renewable technology while reducing its resource footprint.
John Flannery, GE’s chairman and CEO, said, “Beth’s passion for innovation has opened new markets for GE and changed the way we work. We have relied on Beth to see around corners and lead us to new ideas and invention. Her efforts to push GE into the future have been essential to GE’s growth strategy; including identifying the potential of the Industrial Internet and helping transform GE into a digital industrial company.”
Ms Comstock will continue to lead GE Business Innovations through the end of the year.
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