The boss of Swedish energy giant Vattenfall has been given a presidential role within the European body representing the electricity industry.
Chief executive Magnus Hall will join Eurolectric as president for the next two years.
Eurelectric, the European industry association for the electricity sector, represents over 3,500 companies in more than 30 European countries in power generation, distribution and supply.
Mr Hall will work with the organisation to achieve its main objective of reaching a carbon-neutral power sector well before 2050.
He said: “Electrification is the key to changing Europe towards a fossil free future.
“My prime objective as president of Eurelectric is to continue the cooperation with decision makers and industry to increase the pace of electrification in the transport, heating and industrial sectors.
“Powered by carbon-neutral electricity, we can lead the transition in the energy industry and other sectors.
“This requires further investments in renewable electricity generation, as well as efficient electricity distribution. We also need to help citizens change towards a fossil free life.”