Aberdeen’s most inspiring, like-minded and motivated women are to join forces to encourage one another to connect and thrive together.
In a year celebrating 100 years since women were granted the vote, the Royal Bank of Scotland is bringing together the 100 Women event series.
Author of Ctrl Alt Delete and The Multi-Hyphen Method, podcaster Emma Gannon will travel to Aberdeen, Dundee, Edinburgh and Glasgow to celebrate women at all stages of their careers.
Ms Gannon will be joined at Aberdeen’s Chester Hotel next Tuesday by an expert panel of local female business leaders including Jeanette Forbes, founder of the PCL Group, and Tytti Peltoniemi, owner of design concept store Curated Stories.
The events come on the back of a report commissioned by Royal Bank of Scotland and YouGov, which revealed that a third of the female microbusiness owners surveyed
suffered from “impostor syndrome”. This is a psychological pattern in which people doubt their accomplishments and have a persistent fear of being exposed as a fraud.
Although they run their own successful companies, this high percentage of microbusiness owners have developed feelings of anxiety, nervousness and discomfort – a mental roadblock experienced by Ms Gannon and many other businesswomen across Scotland. Ms Gannon said: “I’m
passionate about women of all ages finding increased freedom, motivation and autonomy at work.
“The internet has made it easier to launch brilliant businesses in new ways, but building an in-real-life community has never been so important. These communities help build confidence and knowledge, whether you’re in a company, side-hustling or starting your own new business. It’s an exciting time to be an entrepreneur and to be surrounded by other inspirational female business owners.”
Paula Ritchie, RBS head of business development Scotland, said: “Scotland is a nation of hard-working, multi-tasking microbusiness owners who need more support, so these events will act as a stepping-stone in the right direction for women across the country.”