Opinion: Rising to the challenge of the ‘new normal’

As an industry we are realising that the oil price may continue to drop to a level previously thought unthinkable, $20 to $40 per barrel. Regardless of whether or not these prices are seen in 2016, we do have to accept that a sustained low price is here to stay for a lot longer than we thought last summer. This is our ‘new normal’, where oil price determines the cash flow of the industry. Low oil price plus high cost equals a lot less cash, and a lot more pressure from the shareholders.